Tool comparison · Blog
Fence Cloud vs Visual Fence Pro: A Neutral Comparison for Fence Shops
One starts from the fence and the supplier catalog. The other starts from a satellite map of the yard. Here is how Fence Cloud and Visual Fence Pro differ, from their own public pages, with dated pricing and a trial you can run on your own jobs. No winner, no star ratings.

The short answer
These two tools start a quote from opposite ends. Fence Cloud starts from the fence: you enter measurements, pick an estimating engine and a supplier catalog, and it builds the material breakdown, drawings, and job paperwork. Visual Fence Pro starts from the yard: you type an address, the parcel lines load on a satellite map, you click the runs, and it prices them from your own product list, then helps you sell it with renders and a quote the homeowner signs and pays on a phone.
So the useful question is not which one wins. It is where your quotes get stuck. If material lists, supplier pricing, and shop drawings are the slow part, look hard at Fence Cloud. If driving out to measure and getting a homeowner to say yes are the slow part, look hard at Visual Fence Pro. Plenty of shops have both problems, which is why you trial them on your own jobs instead of trusting anybody's review, this one included.
If you want the wider field first (FenceCalc and ArcSite too), start with fence estimating software compared. This page goes deeper on just these two, because choosing between them is really choosing between two different ways to start a quote.
Side by side
| Fence Cloud | Visual Fence Pro | |
|---|---|---|
| Made by | Software Design Associates, which says it has built fence estimating software since the early 1980s (the older desktop product was CFS) | A company founded by Sean LeBlanc, who says he has worked in the fence industry since 2014 |
| Starts from | Measurements you enter, then a chosen estimating engine and supplier catalog | An address: the parcel boundary loads on a satellite map and you click the fence lines |
| Fence types listed | Chain link, wood, vinyl, and ornamental engines, plus a miscellaneous engine for farm and split rail work | 75 styles across wood, vinyl, iron and aluminum, chain link, and composite |
| Material data | Preloaded supplier and manufacturer catalogs; Real Time Pricing from certain supplier branches | Your own product catalog and prices; catalog size limited on lower plans |
| Drawings | Job sketches, chain link and wood shop drawings on every plan, and a shop drawing tool for chain link, vinyl, and ornamental submittals | Satellite drawing with elevation change shown per run, a 3D fence viewer, and an AI photo visualizer |
| Quotes and payments | Contracts, itemized estimates, e-signature, invoices and orders, text and email appointment reminders | Branded quotes customers e-sign on a phone; online deposits through Stripe Connect on Pro and Enterprise |
| Office and yard | CRM and lead tracking, calendars, packing lists, labor worksheets, work orders, foreman reports, inventory management, retail sales | CRM and bid scheduling, work orders and crew scheduling (Pro and up), a lead capture widget for your website (paid plans) |
| Accounting link | Optional managed QuickBooks integration through Atlas by IntegraBuild, separate from self-managed Zapier links | QuickBooks, Stripe, and Google Calendar sync on Pro and Enterprise |
| Where it runs | Cloud based, from the office or the field wherever you have service | Any browser on desktop, tablet, or phone; desktop apps for Windows and Mac; lists iOS and Android |
Everything in this table is from the vendors' own pages on Oct 26, 2026. We did not test either product for this page, and we do not repeat either vendor's speed, accuracy, or close-rate claims as fact.
1. Where the quote starts
Fence Cloud. Its site says all you need are the measurements. You enter the basics of the fence, pick an estimating engine and a preferred supplier, and it uses fence industry standards to count posts, fittings, gates, panels, and accessories. It also lists multiple site plan options for breaking down material and labor, a radius tool for curved runs, and a typed site plan entry mode for people who learned on the older CFS desktop program.
Visual Fence Pro. Its site says you search an address, the satellite map loads the property with the parcel boundary, and you click the sides you are fencing, drop gates and returns, and drag handles to adjust. Footage updates as you go and the bill of materials is priced from your products. It also shows the elevation change point to point along each run, so you can see slope before you bid. It says coverage spans all 50 US states, Puerto Rico, and Canada from 650+ parcel data sources, and that you can switch to manual drawing or upload a survey PDF where parcel data is missing.
What to check: pull five jobs you already measured with a wheel and built. Enter them in both. Compare the footage and the material list to what you actually ordered. Map-based footage depends on how good the parcel data is where you work; typed measurements depend on whoever measured. Either way, confirm on site before you order or dig.
2. Material lists and supplier pricing
This is where the two differ most.
Fence Cloud is built around supplier and manufacturer catalogs. Its suppliers page lists a long set of supplier-specific and generic catalogs across chain link, wood, vinyl, ornamental, and hardware, and every account comes with a supplier library ready to estimate, according to its FAQ. Its "What's new" page describes Real Time Pricing: if you buy from certain supplier partners it names, your branch costs can import straight into an estimate, with quantity discounts applied. It also lists a vinyl fence fabricator that breaks estimates down by cut lengths, sections, or full profiles with cut sheets, fabricated chain link gate cut sheets, and custom items you can import into the menus.
Visual Fence Pro prices from your own product catalog. Its FAQ says each of its 75 styles carries dimensional specs for the bill of materials (posts, boards, rails, concrete, and fasteners). The plan table limits the catalog to 3 products on Free and 10 on Starter, with unlimited products on Pro and Enterprise. That limit matters: a shop that sells several heights in wood, vinyl, and chain link will hit 10 products fast.
What to check: with Fence Cloud, ask whether your main supplier's catalog is loaded and whether your branch is in the Real Time Pricing program. With Visual Fence Pro, load your real products and see if the bill of materials matches how your crews set posts, gates, and concrete. For the line-by-line check on any tool, use the fence material takeoff checklist.
3. Selling the job to a homeowner
Visual Fence Pro leans into the sale. It lists an AI fence visualizer that paints a fence onto a photo of the customer's yard in about 20 seconds (2 renders a day on Free, 10 on Starter, 25 on Pro and Enterprise), a 3D fence viewer, branded quotes the customer e-signs on a phone (e-signatures on every plan), and deposits paid online through Stripe Connect on Pro and Enterprise. Paid plans also include a website estimator button that sends you the lead.
Fence Cloud leans into the paperwork that backs the sale: auto-filled contracts, itemized estimates, job sketches, image editing and markups, e-signature, file sharing by email, link, or text with delivery tracking, and appointment reminders by text and email. It also lists duplicating an estimate to show an alternate bid, handy when a homeowner wants to see two styles priced side by side.
What to check: send a quote from each to your own phone and approve it like a customer would. If you use renders, write "final layout and appearance confirmed on site" into the quote. A render is a sales picture, not a survey. Our design visualization guide covers how to use AI pictures honestly.
4. Commercial, HOA, and fabrication work
If you bid commercial jobs, gated communities, or anything with submittals, look at the drawings each tool produces. Fence Cloud says its shop drawing tool covers chain link, vinyl, and ornamental and is designed to streamline commercial submittals, and its plan table lists chain link and wood shop drawings on every plan. Its pages also list packing lists, labor worksheets, work orders, foreman reports, and inventory management that tracks what is in stock, allocated, and needing reorder. Visual Fence Pro's pages are aimed mostly at residential bidding from the map; its Enterprise plan adds white-label quotes and widget branding. It also lists a spiral stair builder, which most fence shops can ignore.
What to check: ask each vendor for a sample shop drawing and a sample job packet for a job like your biggest one last year.
5. The office side: CRM, scheduling, and accounting
Both include a CRM. Fence Cloud lists lead and estimate tracking, project management, activity logs, contact management, customizable calendars, advanced reporting on items sold, and retail counter sales. Its FAQ says leads and contacts are unlimited. For accounting it lists an optional managed QuickBooks integration through Atlas by IntegraBuild, separate from self-managed Zapier links.
Visual Fence Pro lists call logging and bid-visit booking with automatic confirmation and reminder emails, work orders and crew scheduling, and QuickBooks, Stripe, and Google Calendar sync. Several of those sit on Pro and Enterprise only, so check the plan table before you assume a feature is included.
If you already run a field service CRM, you may only want the estimating half of either tool. Ask how leads, quotes, and jobs get in and out, and what an export looks like if you leave. Our Jobber vs JobNimbus vs fence-specific tools post covers that side.
6. Published pricing
| Plan | Users | Monthly list price | Notes (checked Oct 26, 2026) |
|---|---|---|---|
| Fence Cloud Essential | 1 to 3 | $220 | $2,200 billed annually; 2 company profiles; full feature suite |
| Fence Cloud Professional | 4 to 10 | $345 | $3,450 billed annually; 5 company profiles |
| Fence Cloud Ultimate | 11 to 16 | $545 | $5,450 billed annually; 10 company profiles |
| Fence Cloud Enterprise | 17 and up | By phone | 11 or more company profiles |
| Visual Fence Pro Free | 1 | $0 | 10 estimates and 5 quotes a month, 3 products, 2 AI renders a day |
| Visual Fence Pro Starter | 2 | $79 | Unlimited estimates, 10 products, branded quotes, website estimator button |
| Visual Fence Pro Pro | 5 | $179 | Work orders, QuickBooks, Stripe, Google Calendar, online payments |
| Visual Fence Pro Enterprise | 15 | $299 | White-label quotes and widget, AI renders for widget leads |
Visual Fence Pro's pricing showed Founder Pricing at 50% off for sign-ups before Oct 31, 2026, which it says locks in for life. The plan cards showed $39, $89, and $149 a month, while its FAQ listed $39.50, $89.50, and $149.50, so confirm the exact number at checkout. After Oct 31 it says the regular prices above apply. Fence Cloud's pricing page listed no promotion when we checked.
What your office size pays at list price
Fence Cloud prices by user band with every feature on every plan. Visual Fence Pro prices by tier, and features change by tier. Here is the plain arithmetic at monthly list prices, before promotions, taxes, and payment processing fees. It is not an apples-to-apples comparison, because the plans include different things.
| Office size (people who need a login) | Fence Cloud plan at list | Visual Fence Pro plan at list |
|---|---|---|
| 1 | Essential, $220/mo | Free (with limits) or Starter, $79/mo |
| 2 to 3 | Essential, $220/mo | Starter covers 2 ($79/mo); 3 needs Pro, $179/mo |
| 4 to 5 | Professional, $345/mo | Pro, $179/mo |
| 6 to 10 | Professional, $345/mo | Enterprise, $299/mo |
| 11 to 15 | Ultimate, $545/mo | Enterprise, $299/mo |
| 16 and up | Ultimate to 16, then Enterprise by phone | Ask the vendor (Enterprise lists 15 users) |
Which kind of shop each one fits
- Material-heavy shops (chain link, ornamental, commercial, fabrication, counter sales): Fence Cloud's supplier catalogs, shop drawings, cut sheets, and inventory are aimed at you.
- Residential shops that drive out just to measure: Visual Fence Pro's map-first drawing, renders, and phone-signed quotes are aimed at you.
- A one or two person shop testing the waters: Visual Fence Pro's Free plan lets you try the workflow at no cost, within its limits. Fence Cloud suggests starting on monthly billing.
- Shops that want everything in one place: both sell themselves as all-in-one. Count the features you would actually use in month one, not the feature list.
- If quotes go out and die: neither tool fixes follow-up by itself. Start with the fence estimate follow-up system.
A two-week trial you can run on both
- Pick one person to own the trial and two weeks on the calendar. Real jobs only, no demo data.
- Use the same five recent jobs in both tools, with your real prices loaded.
- Time each job from first click to a quote you would actually send.
- Compare each material list to what you really ordered for that job, line by line.
- Send one quote to your own phone and approve it as the customer would.
- Try an export on day one so you know how your data comes back out.
- Write down what the office went back to doing the old way when it got busy. That is your answer.
Questions to ask both vendors in writing
- Is my main supplier's catalog loaded, and who keeps the prices current?
- What does setup cost in time, and is there onboarding help or training?
- What does it cost when we add one more estimator or office person?
- What fees apply to online payments, and who pays them?
- Which features in the demo are on the plan we would actually buy?
- How do we export customers, estimates, and files if we leave?
- Can you give us a reference customer who runs a fence shop about our size?
The vendor question list on AI Fence Pros software notes has more. Both vendors also publish their own guides and comparisons. Those are worth reading, as long as you remember who wrote them.
Sources (dated)
- Fence Cloud home page, fence.cloud, checked Oct 26, 2026: built for fencing companies, measurements to material breakdown, estimating engines, supplier catalogs, documents and reports, CRM.
- Fence Cloud pricing, fence.cloud/pricing, checked Oct 26, 2026: plans, users, company profiles, monthly and annual prices, plan feature table.
- Fence Cloud FAQ, fence.cloud/faq, checked Oct 26, 2026: unlimited leads and contacts, no long-term contract, no money-back guarantee, supplier library and setup.
- Fence Cloud What's New, fence.cloud/features/whatsnew, checked Oct 26, 2026: Atlas QuickBooks integration, Real Time Pricing, shop drawing tool, reporting, inventory, miscellaneous engine, vinyl fabricator, radius tool, typed site plan entry, file sharing.
- Fence Cloud About and Suppliers pages, fence.cloud/about and fence.cloud/manufacturers, checked Oct 26, 2026: company history, CFS, supplier catalog list.
- Visual Fence Pro home page and plan table, visualfencepro.com, checked Oct 26, 2026: features, platforms, coverage, plans, list and founder prices, Oct 31, 2026 deadline.
- Visual Fence Pro FAQ, visualfencepro.com/resources/faq.html, checked Oct 26, 2026: free plan and 14-day trial, founder and regular prices, browser and desktop apps, 75 styles, measurement accuracy, website widget.
- Visual Fence Pro product pages, satellite estimating, quoting and payments, and AI visualizer, checked Oct 26, 2026: elevation per run, manual mode and survey upload, e-sign and Stripe Connect deposits, render limits by plan.
- Visual Fence Pro About page, visualfencepro.com/about.html, checked Oct 26, 2026: founder and start year.
Quick answers
Is Fence Cloud or Visual Fence Pro better?
Neither is better for every shop. Fence Cloud starts from measurements you enter and builds a detailed material breakdown from supplier catalogs, with shop drawings and job documents. Visual Fence Pro starts from an address on a satellite map with parcel lines and adds homeowner-facing tools like an AI visualizer and online deposits. Pick the one that fixes the step where your quotes stall, then trial it on jobs you already built.
Does Visual Fence Pro have a free plan?
Yes. When we checked on Oct 26, 2026, its pricing showed a Free plan with 1 user, 10 estimates and 5 quotes a month, and 3 products in the catalog. Paid plans listed a 14-day free trial with a card required at signup.
Does Fence Cloud have a free trial?
Its pricing page did not list a free plan or trial when we checked on Oct 26, 2026. It offers a demo by request, says it is pay as you go monthly or yearly with no long-term contract, and its FAQ says it does not currently offer a money-back guarantee and suggests starting monthly.
Can I bid a fence from satellite measurements alone?
Visual Fence Pro says its parcel boundaries are usually within a few feet and that you can adjust any segment by hand. A map cannot see rock, buried lines, grade surprises, or a disputed property line, so confirm on site before you order material or dig.
Does AI Fence HQ get paid by either vendor?
Neither vendor paid for this page, reviewed it, or supplied copy, and it has no affiliate links. The publisher has a business relationship with Fence Cloud, which is why that line appears at the top. If either vendor ever sponsors the site, this page will say so.
Related on AI Fence HQ and sister sites
- Fence estimating software compared: Fence Cloud, Visual Fence Pro, FenceCalc, ArcSite
- AI sales tools for fence companies
- What software fence companies use
- AI fence design software: drawing tools compared
- AI for fence quoting and estimating
- Fence software notes for owners (Pros)
- Fence material takeoff checklist (Pros)
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